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If you are interested in volunteering
for a committee, please contact us at
info@albertahunterhorse.ca.
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Marketing, Fundraising and
Sponsorship Committee
Mandate
To seek out marketing and/or sponsorship opportunities to the AHHS/CEDL
and detects any marketing/sponsorship programs undertaken.
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a chair chosen by the AHHS/CEDL Boards;
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representatives may be chosen from Competition Organizers, Riders
and Parents
Responsibilities
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provides input into strategic planning and annual budgets;
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recommends the hiring of the appropriate expertise to support the
sponsorship, communications & media relations, and fundraising
initiatives as required, and obtains the approval of the AHHS/CEDL;
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formulates and recommends policies and strategies for
sponsorship, communications and media relations, fundraising,
events marketing for the sport of show jumping;
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provides input into the strategic direction of the sport of show
jumping as it relates to the marketing strategy;
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establishes flexibility in each segment of the market to
facilitate both discipline specific and centralized fundraising
approaches which do not overlap;
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creates a sponsorship strategy which integrates all AHHS/CEDL
programs and activities;
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focuses sponsorship initiatives on market segments such as
corporations, suppliers, special events and individuals, and
establishes targets in each category;
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delivers optimum value to suppliers for their sponsorship dollar;
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develops sponsor and official supplier programs to support high
performance and domestic elements of the sport;
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develops sponsorship package;
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works closely with sponsors and official suppliers to maximize
their corporate identity; and
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works closely with competitions to blend new initiatives with
existing tournament programs;
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establishes fundraising programs for both general and specific
proposals through galas, corporate gifts, letters, product
sales, auctions, patron programs and strives for self
sufficiency in the longer term by involving corporate partners.
Interactions
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